Teens, businesses (even Grandma!) are all in a frenzy over social media.  But, if you look at the numbers around how a product is sold, there is almost always an element of personal connection that occurs with any major technology purchase. Whether visiting the Apple or Microsoft Store or attending a local event or conference, people have a basic need to connect with another human being before they open their checkbooks. 

Your channel is the human interface to your customers, so help them make those local connections by:

1. Encourage your partners to offer ways for customers to meet them.
2. Give them conversation-starters and interesting content to spark dialogue.
3. Arm them with simple key selling points.  If it can be slipped into a cocktail party conversation, you officially have a fantastic value prop. 
4. Offer promotions to keep your momentum.  You should always have some sort of promo that is worthwhile, and if that promotion is predictably delivered year over year you’ll develop quite a following.

A few basics in this area will go a long way. 

Call us if you need any help.