(Passenger 2 Partner)

I don’t mean in the delivery sense, I mean turn your passenger experience into partner happiness.

When’s the last time you made a purchase that was even partially based on a handful of reviews you read?

When’s the last time you heard a story from a friend on how awful or awesome the service was at a local restaurant or automotive shop?

Chances are you’re influenced by the reviews and referrals of others more often than you realize.  I recently read a short article by Triangle B2B Magazine, who is part of a neat LinkedIn community group called Channel Management Experts (login to view the group).

You should take a few minutes to read the article and the 5 lessons about business they learned from flying on Virgin Air.

If you don’t have time, here’s the bottom line: People will talk about their interaction with you, but only you can influence what it is they remember and relate to others.  Personal recommendations usually carry more weight than mass marketing.  Always give the control back to the customer (or in your case, channel/partner), having options for personalization or customization is key.  All in all, happy customers (partners) will prove to be the best marketing investment you can make, so roll out the red carpet, and show how much you really care – a little can go a long way.

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