(He Said/She Said)

Do you sometimes feel like you’re unsure of what channel partners might be saying ‘behind your back’?

Vendors/Manufacturers interact with their channel in various ways:

• Partner Account Managers
• Partner events
• Certification programs
• MDF programs
• Competitions/incentives

All those relationships lead to various conversations and feedback.  But is it the truth, the whole truth and nothing but the truth?

• How do Vendors/Manufacturers get uncensored, valuable, usable feedback, without tricking channel partners into giving up their stance/opinions on products/services?
• Where are you looking for feedback, beyond internal programs and operations?
• Who is keeping track and funneling everything into a central repository?  How are they analyzing the feedback?  What are they doing with the results?

If you’re not already asking yourself the above questions, chances are there’s a lot of information and feedback from your channel out there, waiting to be collected.  Information that could shape the future of your channel program, and reinforce your relationships with your partners by letting them know “We’re listening!”  And we all know that strengthening those bonds will lead to more trust, and deeper belief in your products. I think you know where I’m going with this…..

We’ve been capturing this type of information for the past 6 years continuously, even as we speak.  If you’re interested in knowing where to start, or how to focus into the right places, give us a shout.