(Do You Know Anyone Who Does?)

Often we’re asked by colleagues and clients alike, “Do you know anyone that does….. (insert need here)?”  And many times they’re surprised to hear that our answer is, “Why, yes! We do that!”

This tells us something very valuable: even if you think your friends and clients know what you do, often they have forgotten or only understand a snippet of your role, or what your company does.

Take 5 minutes, white board what you do, and who you serve.  Has this changed in the past 12 months?  Even if it’s the same, chances are your contacts need a refresher!  Here is our client refresher email as an example:

*****

Hi [insert client name],

I can’t believe how quickly the summer seems to be rushing by; we are already preparing for Fall!

The Extra Mile team just finished our annual offsite planning meeting, during which we discussed how we’ve changed over the past year.  So, I figured now is a good time to send you a quick update and let you know a few things that have been changed or added to our team:

Our four major pillars of work (and a few of specifics in each area) are: 

• Strategy
  • Annual marketing plans
  • Strategic Planning sessions
  • Social marketing development
• Consulting
  • Marketing funding reviews
  • Partner Consultations
  • On-site temporary placement of marketing personnel
• Execution
  • Lead Generation campaigns
  • Partner to Partner peer learning campaigns
  • Case studies - written, video, audio
  • Digital campaigns - Websites/web materials/landing pages
  • Social Marketing execution
  • Events
• Training
  • Web/teleconference training
  • Marketing templates and How To Guides
  • Live training courses – employee and partner

As we continue to work on being more thoughtful and strategic within our own team, we want to pass what we learn onto our clients.  If you’d like to hear more about what we can do to make things more effective or easier on you, let us know!

I hope you’re enjoying the weather, and look forward to connecting with you soon,

[your name here]

*****

SW&TTP
(Short, Sweet, & To The Point)