(80% upfront, 20% later on)

Do you ever find yourself wanting to get the word out to a select group of partners, regarding an upcoming partner event in their area, or a program that is about to phase out, that they could engage in one last time?  But when you go to send the email, or make the calls, you realize it’s easier said than done.

You don’t really have a list put together of the appropriate partners to speak to about the event (or program), and you can’t remember which ones have engaged in past programs or events, or even when the last time you spoke to them was (Are they even still at the company, or in the same position? And what was their position anyway……)

NW (no worries).  We’ve got you covered. What you need to do is build yourself an organic nurture marketing list.  “Um, a WHAT?”  An organic nurture marketing list!  It’s not as crazy or hard as it sounds.

The basics are this:  take your list of contacts and potential customers, put them into a spreadsheet.  Rank them based on the depth of relationship (fair, good, great, etc.) and then start keeping track of who you send things to.  You might send your newsletter to everyone, but the holiday bowling tourney to just the greats.  Not only does this streamline your connections to different partners, it makes sure that what you’re saying to them is appropriate based on their engagement level and style of communication.

The constant connections you send out is the nurture part, and keeping track as you go is the organic part (See? not so complicated).

Still not sure you want to try it on your own? Don’t fret – we’ve done it before, we’ve got one ourselves, and we’re happy to help you create one for your channel partners.

So, do 80% of the work upfront by setting up your list, and then you'll only have to do 20% of the work each time you want to engage a certain cross section of your potential customers. POC (It’s a PIECE OF CAKE)!