HCW!
(Holy Cow!)

Sometimes projects can get out of hand, in a number of different ways.  In marketing, sometimes the hitch in the road is finalizing the content or the design of a piece.  We’ve found a way to cut down – if not eliminate – delays by breaking up these two elements into separate approvals.  First, get the content approved, text only.  This will ensure no one is distracted by a color scheme, layout or graphic choice.  Then, get approval on the layout using dummy text.  Finally, combine the two elements, and get one last approval.  Sure, there might be a few final tweaks, but you’re sure to save your client time, and yourself some sanity!  GF!   (Go Figure!)