Welcome to “Change the Channel”!
So, you manage channel programs or MDF for your company? Great, you’re in the right place.
(If you are a channel partner, then you might take a look at our newsletter tips instead.)
There’s a lot of experience here and we’re willing to share. Our consultants average 15 years of marketing experience and every day you’ll find us either working with vendors on partner programs or we'll be hosting a class for partners, or on the phone 1:1 consultations with partners to help them get new leads in the pipeline.
EMM has worked on channel programs for several major technology companies like Microsoft, Intel, and T-Mobile helping them grow through their channel partners.
Best practices from real-world experience. We’ve worked with over 5,000 channel partners and have picked up a few best practices along the way like:
* Engaging partners to take action around your opportunities
* Building meaningful communities and content (like our recent Webinar series) that resonates in the real world of partners
* Best ways to select and invest in your ‘high-potential partners’ with MDF
* Developing “how-to” guidance to get partners to do little things that make a big difference
You’ll find 3 kinds of posts here in our blog
Learning Channel:
Angie Robar authors these. Think of these as a classroom series on “how to take your channel from good to great.” These bite-sized classes are a great way to earn your Channel Ph.D.
Channel Surfing:
These are posts by Kris Fuehr who is sniffing around to bring you trends and happenings,sharing how they impact channel managers. She’ll drum up conversations from LinkedIn Groups, blogs and channel studies.
ChannelTXT:
You’ll appreciate Siiri Sampson’s fresh perspectives. She’s the youth movement of our company who keeps up with it all. Siiri provides hints and tips every week like pulling together the best booth presence or ratcheting up your case studies.
Our hope is that once you see some of these ideas with projects that earned great results, you’ll want to do the same in your company.
So we’ve designed all sorts of templates, best practices and curriculum that can be converted into your next winning project.
PS: You can also comment to our LinkedIn Group: “Taking your channel from good to great.”
(If you are a channel partner, then you might take a look at our newsletter tips instead.)
There’s a lot of experience here and we’re willing to share. Our consultants average 15 years of marketing experience and every day you’ll find us either working with vendors on partner programs or we'll be hosting a class for partners, or on the phone 1:1 consultations with partners to help them get new leads in the pipeline.
EMM has worked on channel programs for several major technology companies like Microsoft, Intel, and T-Mobile helping them grow through their channel partners.
Best practices from real-world experience. We’ve worked with over 5,000 channel partners and have picked up a few best practices along the way like:
* Engaging partners to take action around your opportunities
* Building meaningful communities and content (like our recent Webinar series) that resonates in the real world of partners
* Best ways to select and invest in your ‘high-potential partners’ with MDF
* Developing “how-to” guidance to get partners to do little things that make a big difference
You’ll find 3 kinds of posts here in our blog
Learning Channel:
Angie Robar authors these. Think of these as a classroom series on “how to take your channel from good to great.” These bite-sized classes are a great way to earn your Channel Ph.D.
Channel Surfing:
These are posts by Kris Fuehr who is sniffing around to bring you trends and happenings,sharing how they impact channel managers. She’ll drum up conversations from LinkedIn Groups, blogs and channel studies.
ChannelTXT:
You’ll appreciate Siiri Sampson’s fresh perspectives. She’s the youth movement of our company who keeps up with it all. Siiri provides hints and tips every week like pulling together the best booth presence or ratcheting up your case studies.
Our hope is that once you see some of these ideas with projects that earned great results, you’ll want to do the same in your company.
So we’ve designed all sorts of templates, best practices and curriculum that can be converted into your next winning project.
PS: You can also comment to our LinkedIn Group: “Taking your channel from good to great.”
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